Perhaps one of the most crucial elements to small business web design is the identity. This goes far beyond just a logo and includes symbols like icons, mascots, and even color schemes.
Small business websites should be designed to create a sense of familiarity with the company. Oftentimes this leads into custom styles like on The Drinkingbird Chicago example above.
A unique style works best when it melds nicely into the company’s goals and personality. Take for example Tavern Law which uses a 1920s Art Deco style.
Typography stands out and still gives that old school retro feeling. Everything is readable and the colors are crisp while still delivering a fancy atmosphere. This layout paints a picture of what to expect when visiting the tavern in person.
Not only does the design fit the style, but it relates in a historical significance. The tavern was founded back in the late 1800s and existed through the prohibition era. This brief twinge in history is now somewhat comical, but that era has left quite an imprint on the identity of this tavern.
Luhse Tea is another example of strong unique design traits. The layout is dark and practically emblazons the film noir style. Plenty of noisy texture is used on the background and icons to give the old film look.
While Luhse Tea is more of an online retailer, their website feels like a small business layout following a very unique design. It’s a definitive example of how this style works on a niche business where the style may not thrive if plastered onto another website.